Now, she’s returned to the public eye more fully — but this time, she plans to remain in control of her destiny.“Back then, I was just someone who was showing you how to look more beautiful,” she says in her video.Now, through Ipsy, she’s helping others follow in her footsteps—last May, Ipsy opened this 10,000-square-foot studio, complete with 360-degree cameras, state-of-the-art lighting, and elaborate props, for its network of beauty vloggers to shoot their videos. But though there is nary a hint of kohl or foundation on Phan’s porcelain complexion, it’s clear she takes beauty very seriously.Torres seems a little flustered by the sudden appearance of the 28-year-old Phan and apologizes for not wearing any makeup. Phan has written a book and is developing a premium video network and music label, but Ipsy demands most of her attention—and brings in the most money. and Michelle Phan is grinning over several takeout boxes of fried chicken and a tray of pastries, a.k.a. Chocolate fudge and cherry-bacon donuts—ordered via app—arrive and are reminiscent of the rainbow-hued Quinceañera dresses in the windows peeking over Santee Alley.
For those requiring some more context regarding this question, Wu plays the role of the matriarch Jessica Huang on ABC’s series FRESH OFF THE BOAT and has emerged as one of the loudest public voices on issues of Asian American representation like calling out the trailer for the upcoming film THE GREAT WALL, which stars Matt Damon as a white dude in historical China who’s apparently leading the fight against some monsters and…whatever the fuck it is ’cause I can’t make heads or tails from that trailer.
Its bet: that as the cosmetics industry grows ever more decentralized, Ipsy will emerge as the go-to source for beauty advice and intelligence.
When famed beauty vlogger Michelle Phan left You Tube — and the public eye — in 2016, we were all worried.
This trip was filled with a few self-imposed rules: “No Instagram pics, no Snapchats, no tweets about any of it,” she says. After all, this is the woman behind Ipsy, a company she co-founded in 2012 that she says is now the world’s biggest online beauty community.
Its success is built on sending out personalized makeup bags to subscribers, specifically next-generation beauty aficionados who are too weary, or shy, to deal with counter consultations.