They documented the social experiment on a blog, 40 Days of Dating, launched in July 2013.
Throughout 12 steps, the two designers contributed to society with their kindness and recorded the results, teaching themselves and their readers lessons of how a little contribution can go a long way.
From going around the city of New York, asking strangers if they need help, to placing themselves into the shoes of those who receive the most negative feedback, such as telemarketers and homeless, Walsh and Goodman's experiment has received astounding feedback.
Apart from an entertaining social experiment to follow, Walsh and Goodman also ask for the readers' interaction and contribution by including a "make your own steps" section to the website.
If you haven’t heard of this project, let me provide a short summary.
New York based designer friends Timothy Goodman and Jessica Walsh decided to not only try dating each other, but also break each other of their equally bad dating habits.
The premise went viral, and soon the two single designers who conducted the experiment, Timothy Goodman and Jessica Walsh, were appearing everywhere.
I will always enjoy the challenge of our client work at the studio; however, I am now focusing at least 25–50% of my time on developing my own ideas, websites, apps, or writing.
I don’t know yet.” Now that made me rethink my career and the way I work.
Since the launch, we’ve had thousands of people write to us about how our story touched them, made them laugh, made them cry, and, in some cases, even helped them change their lives.
Every element of this project was thoughtfully approached, keeping smart and creative design in mind.
From the blog design to the way they shared their rules of dating, it was all executed with innovative style.